Your Image: Part 2
Posted on Nov 20, 2007 under Coaching Leadership |Handling Criticism
Every coach will receive criticism from parents, media, alumni, or fans at some point in the season. The way that you handle that criticism can be a strength or weakness in your public relations image. Suppose at a key point in a game, you make the wrong decision. It affects the outcome of the game. You might be able to get away with the error by blaming it on other factors, or your can tell the truth. The question arises: “Coach, why did you switch from man-to-man to zone with a five point lead and five minutes to go when the man defense had been helping you so much and had kept you in the game?”
Remember - Be honest. “It was a gamble on my part. Our kids were tired, and our opponent was starting to break through the man defense. Honestly, I felt it was the correct decision at the time. In hindsight, I should have waited at least a couple of minutes longer.” That is it. You told them why you honestly made the change, admitted an error and now you can move on. Be Honest. All the time, you are being watched by your peers and your players. By taking the honest approach, you point the way for them. That is why you are a coach.
Image Checklist
Pre-Season
- Instill in your players the conduct and behavior which you consider appropriate.
- Discuss the media with players.
- Establish team rules for behavior.
- Monitor classroom progress and help arrange tutors for players when needed.
- Discuss the college recruiting process with your athletes.
In-Season
- Monitor your players’ conduct at school and in the community.
- Periodically meet with players individually to discuss their roles as the season develops.
- Assist affected players with the college recruiting process.
Post-Season
- Meet with your players individually to discuss their progress during the season on and off the court and set goals and expectations for the next season.