Pre-Season Part 2
Posted on Nov 21, 2007 under PR |Media
Meet and establish relationships with all of the local newspapers, radio and television stations. Prepare your post-game phone/fax lists based on media deadlines. Prepare your game report sheet, and find student writers to assist you during the season. Establish a post-game locker room policy. Organize a pre-season media luncheon, work shop and/or outing. Finalize game schedule and distribute it to all media outlets. Talk to newspapers and discuss deadlines, requirements, and procedures. Meet with the radio personalities, especially those who have daily sports shows. Negotiate radio play by play deal and select announcers. Have players fill out informational questionnaire. List potential feature ideas for television stations. Line up pre-season photo session. Check to make sure that press box is clean, operational, and stocked with supplies.
Support Groups
Schedule a pre-season parent meeting to discuss ground rules, etc. Schedule pre-season alumni meeting to outline their participation with your program. Attend other coaches’ events at your school. Meet with teachers to discuss your players’ progress in the classroom throughout the year. Assist with the organization of student spirit groups. Establish booster club structure and be a resource for the group. Assist booster club with membership drive. Coordinate your support staff: managers, statistics crew, program advertising sales staff, program sales team, public address announcer, game film staff, etc. Conduct fund raising campaigns.