Posted on Nov 21, 2007 under PR |
Media
Meet and establish relationships with all of the local newspapers, radio and television stations. Prepare your post-game phone/fax lists based on media deadlines. Prepare your game report sheet, and find student writers to assist you during the season. Establish a post-game locker room policy. Organize a pre-season media luncheon, work shop and/or outing. Finalize game schedule and distribute it to all media outlets. Talk to newspapers and discuss deadlines, requirements, and procedures. Meet with the radio personalities, especially those who have daily sports shows. Negotiate radio play by play deal and select announcers. Have players fill out informational questionnaire. List potential feature ideas for television stations. Line up pre-season photo session. Check to make sure that press box is clean, operational, and stocked with supplies.
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Posted on Nov 21, 2007 under PR |
Marketing Your Team
Promote the team in the community! Establish ticket prices and outlets. Promote season ticket campaign. Involve the booster club in all areas of team promotion. Arrange for printing of pocket schedules and posters. Schedule a community clinic. Schedule doubleheaders with area colleges. Arrange for public appearances for you and your team throughout the community.
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Posted on Nov 21, 2007 under PR |
All players like to see their names and pictures on the internet, and there can be no easier way to improve your team’s image and confidence by developing a web page. It is easy and fun! Follow these steps:
1. Learn more about the internet if you know little about it.
2. Make some notes about home pages you have already seen.
3. Find someone to build a web page or learn how to do it yourself. Building a web page can be a great project for class at school, a team manager, or an injured player.
4. You can post results on your page to keep friends and family up to date.
5. Remember to include pictures, schedules, results, and team logos.
6. Be sure to use a “catchy” address if possible.
Posted on Nov 20, 2007 under PR |
Recruiting videos are one of the best ways your players can get exposure to collegiate coaches. Many college programs cannot afford to send a coach to see every potential student/athlete across the country, and they rely, somewhat, on the initiative of the high school players and coaches themselves. By taking the initiative, the players are showing the college coach they are interested in the program and willing take the first step in the recruiting process. The video also gives the recruiting coach a profile of the players’ talents.
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